e-Newsletter Design (HTML)

---

Prerequisites

Learners should have basic knowledge of designing webpages and HTML

Important Note
Must read Things You Would Need to ensure you are properly equiped for this course.

---

Learn How to Construct and Manage an Email Newsletter in HTML

How do you construct an Email Newsletter from scratch?

This course is foucsed on three key factors for implementing an Email Newsletter

• How to minimise your recipients from hitting the delete button.
• How to determine the best layout for your recipients.
• How to manage your subscribers and abide by standards.

This 1-day hands-on course is designed for learners with zero to little knowledge in constructing an e-Newsletters (Email Newsletter). The course will equip you with the skills to create and disseminate e-newsletters (also known as an Electronic Direct Mailer or EDM) used widely in e-mail marketing in HTML.

You will also gain a greater appreciation of its usefulness when used correctly. Learn how to create targeted campaigns to more effectively reach your audience. Dos and don’ts are discussed with emphasis on layout considerations and image handling.

Learn the fundamentals of how to start building a mailing list is revealed, and how to correctly and effectively manage your mailing lists and user subscriptions. You will also learn how to send bulk emails and stay within the rules and regulations governing mass mailing.

IMPORTANT NOTE
This course is not focused on graphic design and does not use or cater to Microsoft Outlook as the design tool. It is foucsed on correct and proper layout format of your e-Newsletter and the importance of developing it in HTML.

---

Course Outline

• Introduction to e-Newsletter (EDM)
• Revisiting Essential Web Design Elements
• HTML Newsletters
• Good Practices
• Plain Text Newsletters
• Spam Considerations
• Managing Subscribers
• Sending Campaigns
• Alignment for e-Newsletters

---

Our Friendly Trainer

Ms Ow Yeong Yin Leng

Qualified and Experienced to facilitate this course

• More than 25 years of training experience
• Native speaking Trainers
• Microsoft Certified

---

Special Request

Additional Dates: If the dates listed are not suitable for you and you have a group interested in the same course, you can contact us to arrange a date of your choice, subject to our trainer availability.

Evening classes or Classes in Mandarin are also available on request. Contact us for arrangements.

Group discounts are also available. Request a quote from us.

---

Reviews

Thank you. It has been helpful for me for my future email blast.
- Peggy Lim (Counselling and Care Centre)

I finally know how to use HTML to design a simple enewsletter. Thanks!
- Belinda Yeo (MTI)

The trainer has been very helpful and try to help me to understand the html coding.
- Andy Gan (ARA Group)

Friendly and helpful whenever we have questions.
- Cheste Ng