Learn How to Construct And Manage An Email Newsletter For Beginners
Course Code: VTLOKEND1
Duration: 1 Day (7 Hours)
How do you construct an Email Newsletter from scratch?
This course is foucsed on three key factors for implementing an Email Newsletter
- How to minimise your recipients from hitting the delete button.
- How to determine the best layout for your recipients.
- How to manage your subscribers and abide by standards.
This 1-day hands-on course is designed for learners with zero to little knowledge in constructing an e-Newsletters (Email Newsletter). The course will equip you with the skills to create and disseminate e-newsletters (also known as an Electronic Direct Mailer or EDM) used widely in e-mail marketing.
You will also gain a greater appreciation of its usefulness when used correctly. Learn how to create targeted campaigns to more effectively reach your audience. Dos and don’ts are discussed with emphasis on layout considerations and image handling.
Learn the fundamentals of how to start building a mailing list is revealed, and how to correctly and effectively manage your mailing lists and user subscriptions. You will also learn how to send bulk emails and stay within the rules and regulations governing mass mailing.
This course provides you with live experience in creating an EDM and mass mailing your creation direct from class.
This course is not focused on graphic design and does not use or cater to Microsoft Outlook as the design tool. It is foucsed on correct and proper layout format of your e-Newsletter and the importance of developing it in HTML.
This course is for
Learners with basic knowledge of designing webpages and HTML and those who need to send newsletters, direct mailers to larger number of customers via their customer’s email.
Public Sector – Division 1, 2 & 3
Private Sector – Applicable to All
- Introduction to e-Newsletter (EDM)
- Revisiting Essential Web Design Elements
- HTML Newsletters
- Good Practices
- Plain Text Newsletters
- Spam Considerations
- Managing Subscribers
- Sending Campaigns
- Alignment for e-Newsletters
Questions to ask yourself
I am using Outlook as my email application, does this course use Outlook to design the e-newsletter and mailing it out?
While Outlook is a good email application, it is not the best application for this purpose, so no, Outlook is not used or covered in this course; it is also not recommended to use Outlook for EDM design.
For Your DelightRefreshments are provided for morning and afternoon tea breaks.
A Certificate of Attendance will be given subject to 90% attendance.
We can tailor this course to suit your needs in terms of course dates, times and location. If you are an organisation, we can further customise the course to meet your training needs and requirements.