e-Newsletter Design

Price Inclusive of GST
$246.10

Course Code: VTLOKEND1 Category: Subsidies: , Subsidys: ,
SDF Subsidy SkillsFuture Credit

Learn How to Construct And Manage An Email Newsletter For Beginners

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3. PHONE: Call +65 6423 1183.

Description

Learn How to Construct And Manage An Email Newsletter For Beginners

Course Code: VTLOKEND1
Duration: 1 Day (7 Hours)

How do you construct an Email Newsletter from scratch?

This course is foucsed on three key factors for implementing an Email Newsletter

  • How to minimise your recipients from hitting the delete button.
  • How to determine the best layout for your recipients.
  • How to manage your subscribers and abide by standards.

This 1-day hands-on course is designed for learners with zero to little knowledge in constructing an e-Newsletters (Email Newsletter). The course will equip you with the skills to create and disseminate e-newsletters (also known as an Electronic Direct Mailer or EDM) used widely in e-mail marketing.

You will also gain a greater appreciation of its usefulness when used correctly. Learn how to create targeted campaigns to more effectively reach your audience. Dos and don’ts are discussed with emphasis on layout considerations and image handling.

Learn the fundamentals of how to start building a mailing list is revealed, and how to correctly and effectively manage your mailing lists and user subscriptions. You will also learn how to send bulk emails and stay within the rules and regulations governing mass mailing.

This course provides you with live experience in creating an EDM and mass mailing your creation direct from class.

IMPORTANT NOTE
This course is not focused on graphic design and does not use or cater to Microsoft Outlook as the design tool. It is foucsed on correct and proper layout format of your e-Newsletter and the importance of developing it in HTML.


This course is for

Learners with basic knowledge of designing webpages and HTML and those who need to send newsletters, direct mailers to larger number of customers via their customer’s email.

Public Sector – Division 1, 2 & 3
Private Sector – Applicable to All


Course Outline

  • Introduction to e-Newsletter (EDM)
  • Revisiting Essential Web Design Elements
  • HTML Newsletters
  • Good Practices
  • Plain Text Newsletters
  • Spam Considerations
  • Managing Subscribers
  • Sending Campaigns
  • Alignment for e-Newsletters

Questions to ask yourself

I am using Outlook as my email application, does this course use Outlook to design the e-newsletter and mailing it out?

While Outlook is a good email application, it is not the best application for this purpose, so no, Outlook is not used or covered in this course; it is also not recommended to use Outlook for EDM design.


For Your Delight

  Refreshments are provided for morning and afternoon tea breaks.
  A Certificate of Attendance will be given subject to 90% attendance.


Course Customisation

We can tailor this course to suit your needs in terms of course dates, times and location. If you are an organisation, we can further customise the course to meet your training needs and requirements.

TRAINERS

  • Daphne Wong
    Daphne Wong Trainer

    Daphne holds a Diploma in Computer Studies & 3D Design. Holds a Certified Internet Specialist certificate. Approved Trainer of the former IT Programme for office workers. She has been training for public, schools and corporate clients since 1988. Specialises in training in Internet, Microsoft Office application & Lotus Notes.

  • Kendra Ong
    Kendra Ong Trainer

    Kendra holds a BSc (Maths) and has more than 26 years of experience in IT planning, designing and programming of LANs and managing the operational support function of computer networks. Since 1995, she specialises on training in Internet, Adobe Photoshop, Macromedia Publisher, FrontPage, Microsoft Office and Lotus Notes.

  • Ow Yeong Yin Leng
    Ow Yeong Yin Leng Trainer

    Yin Leng holds a degree in Computer Science with Management and has been training since 1995 in IT in both the private and public sectors. She is a Microsoft Certified Trainerand a former Associate Trainer with the Civil Service College. Her dedication to training is well liked and appreciated by the participants.

  • Pauline Lee
    Pauline Lee Trainer

    Pauline has been training IT courses since 1992. Her experience as a programmer with a local bank, a LAN administrator cum a trainer officer with the Singapore Hotel Association and Training Educational Centre has more than prepared her to train in the areas of Microsoft Office, Internet and Frontpage. She is also certified by ITE as an industry trainer to teach the module on Coaching Skills.

  • Sherie Poh
    Sherie Poh Trainer

    Sherie holds a BSc in Computer Science with Psychology and Specialist Diploma in Web Development Technology. A corporate IT instructor since 1992, she has lots of commercial experience on a wide range of software applications.

TESTIMONIALS

I finally know how to use HTML to design a simple enewsletter. Thanks!
Belinda Yeo (MTI)

Friendly and helpful whenever we have questions.
Cheste Ng

Subsidies


This is a SDF Subsidy approved course. This grant is only applicable to companies applying course for their staff.

This is a SkillsFuture Credit approved course. This applies only to individuals applying and paying for the course yourself. You can use your available SkillFuture Credit to pay for this course.